Design By Theory was given the very rewarding opportunity to research, plan and redesign an important website to Phoenix Children’s Hospital – the PCH Kids Art Online Store. They came to us to lead the process of redesigning an engaging & interactive e-commerce website.
We approached this as a very organic & informative site that would allow the audience to recognize the difficulties of an ailment, but also learn about the resilience of a child’s strength through their creativity. We took this message and used it to neutralize the technical nature and business-like feeling of most online shopping websites.
We positioned the site to be powerful and function as an easy-to-use online storefront that is engaging & interactive and succeeded at involving the community to purchase the children’s artwork to help support the Phoenix Children’s Hospital Foundation.
6TwentyOne Skate & Apparel needed to stand out as a market leader when they opened their doors just outside of San Francisco. They needed marketing communications and an edgy brand identity that represented the west coast skateboarding culture.
We provided strategic marketing guidance, professional design execution & implementation to continually raise awareness on multiple social media platforms and in the local community. We planned to closely interact with their target market on multiple levels with goals of retaining a loyal online audience and building significant brand equity.
With an established brand and messaging strategy in place, 6TwentyOne expanded it’s earning potential by marketing new sought-after programs such as exclusive events, custom tailored skateboarding lessons and live music at their shop through their online following and unforgettable brand. They built skate ramps, half pipes and a new customer base as they forged into new markets with the help of Design By Theory.
We helped 6TwentyOne secure a significant market share as the premier provider of action sports equipment and skate-culture experiences in Northern California, which is already saturated, by interacting with its target market via non-traditional mediums and exclusive 6TwentyOne branded events & programs.
When Tempe Marketplace opened in 2007, the 1.3 million square foot outdoor shopping center needed a grand opening campaign as substantial & innovative as it was. The grand opening campaign needed to establish the shopping center as the biggest destination Tempe has ever seen. In addition, it needed to appeal to the vibrant young college crowd as well as the family demographic.
We worked closely with the executives and marketing directors to develop a creative campaign and visual strategy that would put Tempe Marketplace on the map as Arizona’s premier shopping and entertainment setting, but beyond that also a cultural destination. Our strategy consisted of cohesive outdoor signage, marketing publications, grand opening invitations and print advertisements that were modern & timeless, yet conveyed as much energy and liveliness as the entertainment destination on a Friday night.
Design By Theory produced and helped launch a series of creative campaigns that resonated across multiple mediums while remaining ahead of schedule and on budget. The design campaigns and visual strategies were fun and engaging. The marketing efforts translated into traffic and bottom line results for the 120 retailers and the shopping center.
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