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Phoenix Children's Hospital


[ OBJECTIVE ]

Design By Theory was given the very rewarding opportunity to research, plan and redesign an important website to Phoenix Children’s Hospital – the PCH Kids Art Online Store. They came to us to lead the process of redesigning an engaging & interactive e-commerce website.

[ STRATEGY ]

We approached this as a very organic & informative site that would allow the audience to recognize the difficulties of an ailment, but also learn about the resilience of a child’s strength through their creativity. We took this message and used it to neutralize the technical nature and business-like feeling of most online shopping websites.

[ RESULT ]

We positioned the site to be powerful and function as an easy-to-use online storefront that is engaging & interactive and succeeded at involving the community to purchase the children’s artwork to help support the Phoenix Children’s Hospital Foundation.





Versia Storage Systems


[ OBJECTIVE ]

Versia Storage Systems, formerly known as Filing Solutions, hired our firm to execute a full-scale re-branding campaign. They required a new identity to meet the new demands of the consumers. Technology changed the workplace, leaving their brand conveying what they used to do, not what they needed to do to stay relevant.

[ STRATEGY ]

We based our campaign around research insights, which found the industry should categorize itself as providing “solutions” and the market leaders should strive to align their brands with “Sustainability” & “Going Green.” We also found users seek flexible, space-efficient products/solutions, but “Storage Solutions” is easily confused with the warehouse, storage unit/rental industry, therefore “Storage Systems” conveys this industry and their product offerings more accurately. We identified significant growth potential in the health/science/tech industry and our branding strategy resided and correlated with the design language and tone found throughout this sector.

[ RESULT ]

The keystone to our 6 month branding campaign was the name Versia, based around concepts to be positively associated with in the modular furniture industry including, “versatile, clean, pristine, fresh, modern/timeless, flexible, tranquil, tech, and innovative.” We aligned their brand to fit where there were current opportunities by advancing their marketing campaign to meet modern demand. This lead to an immediate increase in sales, currently positioning Versia as the largest supplier of Modular Millwork furniture in the country.





Tempe Marketplace


[ OBJECTIVE ]

When Tempe Marketplace opened in 2007, the 1.3 million square foot outdoor shopping center needed a grand opening campaign as substantial & innovative as it was. The grand opening campaign needed to establish the shopping center as the biggest destination Tempe has ever seen. In addition, it needed to appeal to the vibrant young college crowd as well as the family demographic.

[ STRATEGY ]

We worked closely with the executives and marketing directors to develop a creative campaign and visual strategy that would put Tempe Marketplace on the map as Arizona’s premier shopping and entertainment setting, but beyond that also a cultural destination. Our strategy consisted of cohesive outdoor signage, marketing publications, grand opening invitations and print advertisements that were modern & timeless, yet conveyed as much energy and liveliness as the entertainment destination on a Friday night.

[ RESULT ]

Design By Theory produced and helped launch a series of creative campaigns that resonated across multiple mediums while remaining ahead of schedule and on budget. The design campaigns and visual strategies were fun and engaging. The marketing efforts translated into traffic and bottom line results for the 120 retailers and the shopping center.

CASE
STUDIES

Phoenix Children's Hospital

Web Design Phoenix Children's Hospital







Versia branding

Versia web design










Tempe Marketplace

TMP Grand Opening Campaign